1.enterprise spirit:innovation credit development pioneer
2.enterprise aim:competition and upper-class
3.working style :credit union enterprise beyond
4.management aim :
just judgement scientific criterion
large scale high profit
probity profession
market exploitation
5.marketing strategy:always quicker than others to occupy market
6.marketing idea :top-grade quality promise forever
7.behavior rule:union devotion creation obligation
8.relation between employees and company:Both depend on each other.
9.requirements for leading:confidence perseverance wisdom devotion
10.requirements for mid-level:learnt from others be practical and indomitable
11. requirements for all staff
three strategeies: flattop strategy, snowball strategy, all-around strategy
five views: running, managing, service, talent, excellence
five consciousnesses: sharing, marketing, enterprising, catching, suffering
12. management idea:market, client, development, profit