1.enterprise spirit:innovation　credit　development　pioneer

2.enterprise aim:competition and upper-class

3.working style :credit　union　enterprise　beyond

4.management aim :
just judgement　scientific criterion　
large scale　　 high profit
probity　　　　profession　
market exploitation

5.marketing strategy:always quicker than others to occupy market

6.marketing idea :top-grade quality　　promise forever

7.behavior rule:union　devotion　creation　obligation

8.relation between employees and company:Both depend on each other.

9.requirements for leading:confidence　perseverance　wisdom　devotion

10.requirements for mid-level:learnt from others　be practical and indomitable

11.　requirements for all staff
three strategeies: flattop strategy, snowball strategy, all-around strategy
five views: running, managing, service, talent, excellence
five consciousnesses: sharing, marketing, enterprising, catching, suffering

12.　management idea:market, client, development, profit